{"product_id":"beef-tri-tip","title":"BEEF TRI TIP","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSanta Monica. 1950s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA man named Bob Schutz is standing behind the counter at his butcher shop, ready to throw another one of those “weird looking tri-tip cuts” into the grinder to make hamburger meat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBut something stops him. He hears a voice in his head.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDivine intervention? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerhaps…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe deep red color. The way the grain runs two directions. He takes it home instead. Lights up his grill. A little salt, a little heat…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHe slices into it. He takes a bite. It’s tender, juicy… intensely beefy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGosh golly gee, this wasn't scrap meat. This was brown gold!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the birth of the tri-tip cut we’ve all come to know and love. After this fateful day, it became a California legend. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBackyard barbecues. Family secrets. The cut that locals guard for decades while the rest of the country has no idea what they're missing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFast forward to today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat same bold, beefy intensity Bob discovered? We've captured it in every bite of our brand new Carnivore Snax Beef Tri-Tip cut.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBeef tri-tip + salt, that’s it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s lean.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s beefy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s crunchy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s got that signature “meat pastry” taste you can’t live without.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCould this become the hidden gem of our catalog?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCould this become YOUR new favorite cut?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOnly one way to find out…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Carnivore Snax","offers":[{"title":"5 oz","offer_id":48658805194992,"sku":"CS-TRITBEEF-05","price":38.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0066\/9905\/7223\/files\/CS_BeefTriTip_Front_1.png?v=1770395155","url":"https:\/\/carnivoresnax.com\/products\/beef-tri-tip","provider":"Carnivore Snax","version":"1.0","type":"link"}